foundation overview #17: Jemma Kidd Light As Air Foundation.

i bought the Jemma Kidd Make Up School Light As Air Foundation back in early july but never came to review it for you, so i will catch up today.
only reason is that to me it's nothing special or impressive that needs informations to be spread out. i bought it on recommendation of youtube beauty guru Tanja Burr a.k.a. pixi2woo who wasn't tired of praising it over and again, so i got very curious. during an 20%-off promotion on lookfantastic.com i picked it up for 20£ instead of 25£.
the box it came in looks very cute, but the tube is just plain and simple. it contains 30ml.
i chose the shade #02 Light which is a pretty good match to an NC20 in MAC's Pro Longwear Foundation - medium fair and quite yellow toned, a good match for me.
it has an spf of 18, the scent is very chemical, almost like wall paint.
its consistency is creamy but not thick. it blends out very easily and evenly, using a traditional brush it gets a bit streaky, though - but with the BeautyBlender (review) i get an airbrush-like finish easily.
this foundation has a very matte finish, it sets and dries quickly.
unfortunately it doesn't have any refining or skin-smoothing abilities, so it's a rather dull matte look that makes your skin look dry and is especially unflattering if you have an uneven skin texture.
even with my oily skin i personally don't like the finish at all. it stays pretty matte and holds my skin oils at bay for a pretty long time, it needs about 3 hours before i start to like the appearance of my complexion, when the foundation melts with my skin oils. even without setting it with powder, the JK Light As Air Foundation lasts on me well, at least 9 hours. with a powder even more and even longer shine-free.
it has a medium-high coverage, covers all of my redness and imperfections very well. it tends to look a bit cakey and mask-like if layered on drier skin areas.
all in all i think it's a good foundation if one has oily skin and wants a matte finish and a good staying power, but if you have uneven skin or like a satin, glowing result, it's nothing for you.

in my overview post, you can find even more foundation reviews.

one drop of: Jemma Kidd Light As Air Foundation in 02 Light & MAC Pro Longwear Foundation in NC20

Jemma Kidd Light As Air Foundation freshly applied

Jemma Kidd Light As Air Foundation 10 minutes after application

tihilw

only with foundation, with full make up

here i wore the foundation on another, better skin day.

FOTD with Le Métier Corinthian and MAC Deep Truth.

a recent FOTD of me wearing a layering-eyeshadows-look.

for the face i used:

foundation: Jemma Kidd Light As Air Foundation in #2 Light (1) applied with Hakuhodo G5557 (2)

blush: Giorgio Armani Sheer Blush in #10 (4 - review) applied with Hakuhodo G5519BkSL (3)


for the eyes i used:

concealer: Edward Bess Platinum Concealer in Soft Beige (9 - review) applied with Hakuhodo 212 Highlight Brush (10 - review)

brows: MAC Copperplate eyeshadow (1) applied with Louise Young LY30 Brow Brush

eye make up: MAC Deep Truth (3) applied on the lid, leave out the inner part, and slightly into the crease with MAC 242 (7), Le Métier de Beauté Corinthian (4 - review) swept over the whole lid and blended up to the crease with IPSA Brush Squirrel M (8 - review).
MAC Retrospeck (6) on the inner corners and MAC Patina (5) on the lower lashline with MAC 242 (7).
L'Oreal Super Liner (11) along the upper lashline to a flick. Shu Uemura curlers (12), Maybelline False Lashes Waterproof (13) as first layer and Shiseido The Perfect Mascara (14 - sample) as top layer.

lips: MAC Lipglass in 2N

eye make up close-ups:

with flash:

Jemma Kidd All Over Radiance Cream in Rose Gold.

since the pixiwoo clan praised this product on youtube it might became a bestseller for Jemma Kidd ;)
i'm talking about the Jemma Kidd Make Up School Dewy Glow All Over Radiance Cream. btw, why are marketing consultants so crazy about long product names? is it a competition or what?
well, i'm one of the Pixiwoo/Lisa Eldridge disciples so i always knew that i will have this product in my life some day. and some day is today, that's why i'm going to discuss this cream highlighter with you now.
even though with my oily skin i should better steer away from cream products (or even shimmery highlighting products in general), it's the "constant dripping that wears away the stone" and ... to try is always better than not to try :P
i'm liking liquid highlighters - even though these already can get borderline on my skin they are quite versatile, if i didn't want to look too greasy i could mix them with my foundation. with solid creams it's a bit harder and they seem only suitable to use on top of your foundation with a higher tendency to look/become greasy that's why i have never purchased one of the Cream Colour Bases by MAC or other cream highlighters.

i bought the Jemma Kidd cream highlighter in the shade Rose Gold (there was also a pale gold, but i thought this shade would look better on me). i ordered on lookfantastic.com when there was a sale going on and an extra 1£-off code, so i paid about 13£ for it.
it comes in a black box with a beautiful glossy print. the compact is sleek and sturdy and is made of rubberized plastic. it holds a full sized mirror and contains 10g of product.
it appeared almost like a powder from the first sight with it's dull surface. it's a compact cream with a silicone-dry feeling when melting under my fingers, it's not slippery smooth but also not gritty at all. it applies as a cream-to-powder-finish and blends very well. in the pan it has a light plastic/oily smell but blends out to a soft vanilla scent.
Rose Gold appears to be a beige with coppery undertones, it has very fine pearly shimmer. it doesn't look frosty or metallic. the shade reminds me of some of my favourite powder highlighters like the Dior Amber Diamond, Lorac Spotlight or MAC Too Chic.
the colour blends into my skin tone very well and adds a naturally radiant, almost dewy effect on my skin. i like to use it with my small foundation brush by L'Oreal or my foundation brush from Boots No.7, i apply it (after foundation and before any powder products) to my lids/brow bone area, the tops of my cheekbones, bridge of the nose and cupid's bow. thanks to the powdery finish it does not make my oily skin worse and looks good on me for a long time (about 7h) before i would need to blot.
it's really easy to use and doesn't interfere with my foundation underneath so i like to use it for an everyday radiant summer look with pink (cream blush) cheeks, bronzer and a lot of mascara.

Jemma Kidd Rose Gold in sunlight: swatched heavily & blended out

tihilw:

(sorry, no better "without" picture other than this one) only foundation on - complete make up with contour/blush/highlight
and big excuses for duckface -.- i'm ashamed.

i was using a shimmery blush on these pictures (Style by MAC) so i find this look really over the top. it looks a lot better with a matte/satin pink/peach.